Jintana Herb Sauna – A Success Story of Blending Thai and Finnish Sauna Culture
In just five years, Jintana Herb Sauna has become one of Thailand's premier sauna and
wellness brands, offering a unique combination of traditional Finnish sauna culture and
Thailand’s revered herbal sauna practices. Founded by Finnish entrepreneur Erkki
Kellosalo and managed by his Thai wife, Jintana Kellosalo, the company merges the best
of both worlds: the therapeutic warmth of the Finnish sauna and the healing benefits of
Thai herbs. This distinctive fusion has established a robust and resilient brand that
attracts customers locally and internationally.
Partnership with Japan Sauna & Spa (Thailand) Ltd.
In an exciting development, Jintana Herb Sauna has partnered with Japan Sauna & Spa
(Thailand) Ltd., a Bangkok-based company led by Masaki Yamamoto. This collaboration
introduces Japanese customers to Thailand’s herbal sauna culture, now complemented
by the authentic Finnish sauna experience. With wellness tourism booming in Asia, this
partnership seeks to position Thailand as a top destination for Japanese travellers
seeking holistic wellness experiences.
The Global Wellness Economy Monitor 2024 by GWI highlights the robust growth in
wellness tourism, and Thailand is becoming increasingly attractive to travellers seeking
unique wellness experiences. While Japan Sauna & Spa (Thailand) Ltd. and Jintana Herb
Sauna operate independently in Bangkok and Hua Hin, they’ve collaborated to promote
each other's services. This approach broadens their reach within the Japanese market,
offering clients diverse wellness options across Thailand. Their joint initiative has
earned recognition from influential figures in the sauna industry, including Kari
Laukkarinen, Secretary of the International Sauna Association, and Risto Elomaa, ISA
Chairman, who are enthusiastic about developing sauna culture in Thailand.
Partnership with Japan Sauna & Spa (Thailand) Ltd.
In an exciting development, Jintana Herb Sauna has partnered with Japan Sauna & Spa
(Thailand) Ltd., a Bangkok-based company led by Masaki Yamamoto. This collaboration
introduces Japanese customers to Thailand’s herbal sauna culture, now complemented
by the authentic Finnish sauna experience. With wellness tourism booming in Asia, this
partnership seeks to position Thailand as a top destination for Japanese travellers
seeking holistic wellness experiences.
The Global Wellness Economy Monitor 2024 by GWI highlights the robust growth in
wellness tourism, and Thailand is becoming increasingly attractive to travellers seeking
unique wellness experiences. While Japan Sauna & Spa (Thailand) Ltd. and Jintana Herb
Sauna operate independently in Bangkok and Hua Hin, they’ve collaborated to promote
each other's services. This approach broadens their reach within the Japanese market,
offering clients diverse wellness options across Thailand. Their joint initiative has
earned recognition from influential figures in the sauna industry, including Kari
Laukkarinen, Secretary of the International Sauna Association, and Risto Elomaa, ISA
Chairman, who are enthusiastic about developing sauna culture in Thailand.
Strong Leadership and Strategic Vision
Under Jintana Kellosalo’s leadership, Jintana Herb Sauna has seen impressive growth,
managing a team of over 15 employees and expanding its visibility internationally. This
unique herbal sauna experience has attracted the attention of global partners, with
media outlets like The Guardian and The Times covering the health benefits of sauna
culture. The company’s new location, JINTANA HERB SAUNA BY THE BEACH in Hua
Hin, represents a bold expansion, set to open in late 2024 and offering a complete
wellness experience in Thailand’s tranquil beachside setting. Supported by Thai
investors who are enthusiastic about the business potential of Finnish sauna culture,
this new facility highlights the trust and credibility Finnish sauna traditions have gained
in Thailand. Modelled after the original location, JINTANA HERB SAUNA BY THE BEACH
will offer a complete wellness experience with facilities including authentic saunas,
cold plunge pools, massage services, and a range of food and beverage options,
providing visitors with a rejuvenating and immersive wellness journey by the sea.
Tailored Saunas and Cross-Cultural Appeal
Jintana Herb Sauna is celebrated for its custom-designed saunas catering to local and
international tastes. The collaboration with Japan Sauna & Spa (Thailand) Ltd. reflects
Jintana Herb Sauna’s commitment to creating sauna experiences that resonate across
cultures. By marketing each other’s services, the two companies aim to elevate sauna
culture in Thailand, offering Japanese clients a blend of familiar and novel wellness
options.
Events and Visibility – Investing in Experiential Marketing
Experiential marketing is central to Jintana Herb Sauna’s approach. The company has
hosted numerous events combining sauna culture with wellness services, including
recent gatherings with the Thai-Finnish Chamber of Commerce (TFCC) and Vision
Finland. These events foster community around the sauna experience and elevate
brand awareness. A similar gathering is planned for February 2025, drawing clients from
Thailand and abroad eager to experience Thailand’s unique sauna culture.
Guinness World Record and International Interest
In June, the company gained international attention by participating in a Guinness
World Record event, setting the record for the largest number of people in a single
sauna photo. This achievement showcases Jintana Herb Sauna’s creative marketing
strategies that set it apart from competitors and build brand recognition. The world
record and media exposure have supported the company’s expansion into new
markets.
Future Outlook – Seeking Investors to Support Growth
Jintana Herb Sauna is ready for its next chapter and actively seeks investors who share
its vision for developing sauna culture and wellness services in Southeast Asia. Under
the leadership of Jintana and Erkki Kellosalo, Jintana Herb Sauna is well-positioned to
bring Thailand’s herbal sauna culture to a broader audience, offering investors a unique
opportunity to be part of this inspiring growth story.
Contact Us Jintana Kellosalo Tel: +66808565958 (Thai & English) Erkki Kellosalo Tel: +66971690023 (Finnish & English) Email: spajintana@gmail.com